UK dog owners are increasingly transferring a passion for fashion to their favourite pooches, with famous labels such as Chanel, Gucci, Prada and Bentley proving popular names for man's best friend.

A survey of 14,000 dogs conducted by Oscar Pet Foods - the UK's leading pet food delivery company, found that the British public is turning its back on traditional names such as Rover and Rex and opting for something a little more refined.

Although all-time favourite 'Max' still leads the pack as the name with 11 per cent of the vote, Sam, Meg, Ben, Holly, Charlie, Oscar, Barney and Millie closely follow.

Pets in the noughties are not only being given fashionable names, but inspiration is also being drawn from the things that surround us in every day life including confectionary (Rolo, Cadbury and Twix), food (Branston, Chips, Brie), literature and films (Mr Darcy, Merlin, Charlie Brown) and even favourite tipples such as Stella, Boddington, Guinness and Tia Maria - making a game of fetch down the pub quite confusing!

People have always taken inspiration from celebrities and many babies are named after celebrity icons. With the trend inevitably being passed down to British pets, top of the list is Travis followed by Kylie, Britney, Jordan and even Stevie Wonder. Sport stars also feature with likes of Tyson, Beckham, Lennox and Rio featuring in the sporting top 10.

It appears that celebrities are also getting in on the act, Joss Stone has named her dog Dusty Springfield and Paris Hilton has called her Chihuahua, Tinkerbell after the infamous fairy in Peter Pan. Other celebrities with famous dog names include The OC's Rachel Bilson and Adam Brody who have a dog called Penny Lane, Jake Gyllenhaal who has dogs named Atticus and Boo Radley and Sara Cox who has Snoop after the rapper Snoop Doggy Dog.

While researching pet names Oscar Pet Foods, which feeds over 40,000 animals a year, also discovered a few unconventional names that most of us would not want to be caught shouting in the local park. These include Chickens, Big Nose, Jimmy Riddle and Wart.